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GOLDEN PALMS GROUP

Golden Palms Group, a Moroccan premium DMC and events production company headquartered in Marrakech since 2009, extends its services across Morocco.

Under our DMC division, “Golden Palms Trip,” we specialize in MICE services alongside curated tours and experiences throughout Morocco. From guests management: facilitating arrivals at local airports to handling accommodations and orchestrating immersive encounters in Marrakech and beyond (including restaurants, museums, team-building activites, and excursions), we ensure a seamless guest experience.

Complementing this, “Golden Palms Events” our audiovisual production and logistics division, lends its expertise to diverse projects requiring design and production solutions. Whether it’s organising conferences, gala dinners, product launches, or team-building activities, our team handles every aspect, from AV services, print work to design, staging, decoration, and logistical coordination, including delegates movements and associated excursions/ activities.

Supported by a proficient team of PA and coordinators, Golden Palms Group Marrakech offers comprehensive 360° DMC and event production solutions under one roof. Our mission is to assist you in achieving your desired objectives during your visit to Morocco by gathering you the best value to money solutions support by local experts.

THE FOUNDER

Golden Palms Group was founded by Mr Reda Akaaboune a Moroccan businessman who have gathered through the years a wide international expertise in the event and tourism sector as well as the film production services industry.
Educated in the states where he built a solid wide network in the event and travel markets worldwide, in addition to Hollywood elite circle from producers to A list celebrities, Reda and his trusted partners combine their passion and experience to produce projects in the best state of the art way for their current and new clients.

TEAM & PHILOSOPHY

One of the most challenging secret to guaranty a successful project is not only hiring a company to make it happen; but working with a company who have experimented seamless team that share the same vision, work ethics and values; that’s why at Golden Palms Group we are corporate culture driven though flexibility, promptness, interaction, transparency and prediction.
Our method is structured and we meticulously immerse ourselves in your corporate culture, your business goals, or your personal aspirations in order to deliver a personalised service on time and on budget.
Golden Palms Group inhouse team is composed of 43 full time event planners, producers , scouting and venues managers, supervisors, audio visual and lighting engineers, designers, and many assistants for every department; with a distinguished skills in international event & film production services industry.
From corporate events planning and logistics needs, to local shoot support and everything in between; Golden Palms Group has teamed up with labels, corporations and high-end clienteles to bring their visions to life delivering impactful result.
We have proudly extended our reach and now also provide a solid range of destination and film services outside of Marrakech Morocco to satisfy our international customers all over the world.

Golden Palms Group Around The World

Golden Palms Group at iMex 2026 in Frankfurt

Golden Palms Group proudly participated in IMEX Frankfurt 2026, connecting with new international partners and professionals from the global MICE industry.
Our General Manager had the pleasure of presenting Morocco and Marrakech as premium destinations for luxury incentives, conferences, and high-end events.
We sincerely thank everyone who visited us during the exhibition and look forward to future collaborations and unforgettable experiences together.

Golden Palms Group at ILTM 2025 in Cannes

Golden Palms Group participated as an exhibitor at ILTM 2025 in Cannes, a highly productive luxury travel trade show that strengthened relationships with existing partners and generated new business opportunities, particularly with U.S.-based clients, our primary market. The event provided an excellent platform to promote our DMC expertise and destination management services in Morocco, with a strong focus on MICE, luxury travel, incentive travel, and tailor-made high-end experiences in Marrakech and across Morocco. With dynamic business interactions and a strong professional atmosphere, ILTM 2025 reinforced Golden Palms Group’s position as a trusted DMC for luxury trips to Marrakech and Morocco, while building momentum toward future global events such as Morocco World Cup 2030.

Golden Palms Group at IMEX Frankfurt 2025

Golden Palms Group proudly participated as an exhibitor at IMEX Frankfurt 2025, one of the world’s leading Meetings, Incentives, Conferences, and Exhibitions (MICE) fairs. As the BEST Production Agency and BEST-DMC in Marrakech, we are committed to promoting Morocco as a premier destination for corporate events. International exhibitions allow us to connect with loyal clients and introduce new partners to the unique opportunities Morocco offers. From Marrakech’s luxury venues to hidden gems across the country, Golden Palms Group delivers tailor-made solutions that blend culture, business, and excellence for unforgettable MICE experiences.

Golden Palms Group Shines at IBTM Barcelona 2024

In November 2024, we at Golden Palms Group had the honor of participating in IBTM Barcelona, one of the world’s most prestigious exhibitions for the meetings, incentives, conferences, and events (MICE) industry. Held in the vibrant city of Barcelona, this event brought together global leaders, innovative service providers, and top professionals from our field.

During the event, we showcased our expertise in delivering high-end corporate events, incentive travel programs, and bespoke event production services in Marrakech. Over the course of the exhibition, we were thrilled to meet with over 50 new potential clients who expressed genuine interest in collaborating with us. Many of these professionals had heard about us through recommendations from our valued clients or through our growing presence on social media.

At Golden Palms Group, we take pride in the reputation we’ve built as a trusted and innovative partner for organizations seeking seamless event solutions in Morocco. From luxury gala dinners in the Agafay Desert to curated incentive travel experiences in Marrakech, we continue to push boundaries and set new standards of excellence in the MICE industry.

Participating in IBTM Barcelona has strengthened our network and opened doors to exciting new opportunities. We are excited to work with these new partners and help bring their visions to life through our expertise, creativity, and dedication.

Thank you to everyone who visited us at IBTM Barcelona 2024 and shared their inspiring ideas. We look forward to turning those ideas into unforgettable experiences.

IMEX AMERICA 2024

Golden Palms Group at IMEX America 2024

Last month, Golden Palms Group, a premier DMC based in Marrakech, had the honor of participating in the renowned IMEX America 2024 travel exhibition show in Las Vegas. As a company specializing in the production, planning, and management of corporate events, we were thrilled to exhibit at this prestigious platform, showcasing our expertise to an international audience.

IMEX America provided an invaluable opportunity for Golden Palms Group to connect with clients from a diverse range of sectors, both B2B and B2C, from around the globe. We had the pleasure of meeting with industry professionals and clients interested in exploring the unique experiences we offer for conferences, incentive trips, and gala events in the vibrant city of Marrakech and the breathtaking Agafay Desert.

Our time at IMEX America 2024 reinforced our commitment to providing tailored, high-quality services for corporate gatherings, large-scale productions, and memorable event experiences. We look forward to continuing our journey of creating unforgettable moments and to bringing a touch of Moroccan hospitality to international clients.

Thank you to everyone we met at IMEX America, and we look forward to many successful collaborations in the future in Morocco, The Kingdom of light!


IMEX Frankfurt 2024

Golden Palms Group proudly took part in IMEX Frankfurt 2024, seizing the chance to engage with new B2B and B2C clients keen on organizing corporate and MICE events in Marrakech and across Morocco. We were thrilled to sign a new contract and meet clients excited to visit Morocco and discover the vast possibilities the MICE industry offers in this stunning country.

IBTM Barcelona 2023

The IBTM Barcelona show was engaging with new clients from various industries like DMC, hospitality, tech, agriculture, beauty, and banking, mainly from the UK and Europe. Plans were discussed to host their future MICE projects in Marrakech and across Morocco.

IMEX LAS VEGAS 2023

We had a fantastic experience at IMEX America 2023 connecting with both our current and potential clients. This event provided a valuable platform to engage with important B2B and B2C clients and showcase the remarkable offerings of Marrakech and Morocco MICE DMC services. By sharing the latest trends and insights, as well as highlighting the newest venues and hotels opening in the region, we were able to give attendees a clear and compelling picture of what our Marrakech and Casablanca DMC can offer in event management services. Building these connections and fostering relationships at such events is crucial for our business growth and expansion.

IMEX Frankfurt 2023

Sharing with you last month our creative golden Palms Group DMC division moments with our current and new partners from all over the world, especially the new Asian, and South American markets.
The Mice industry is on the Move, and so we are with our new Marrakesh and Morocco special latest MICE trends!
For more info about Marrakech and Morocco Mice Solutions, please contact us.

WTM London 2022

Golden Palms Group travel division ‘Golden Palms Trip’ had the pleasure to participate and exhibit at WTM London 2022.
Our top management team also meet with our current and new DMC B2B partners looking to host their corporate events as well as luxury leadership meetings in Marrakesh and Morocco.
This edition was special because Morocco was Awarded ‘Best Stand Design’ at World Travel Market; this was a Powerful come back of the Moroccan Tourism industry with the participation of Their Excellencies :
Madam Fatim-Zahra Ammor the Moroccan Minister of Tourism Handicrafts and Social and Solidarity Economy
Mr Hakim Hajoui Ambassador of The Kingdom of Morocco to the United Kingdom and Nothern Ireland
Mr Adel El Fakir, CEO of the Moroccan National Tourism Office ‘ONMT’.

WTM London
WTM London
WTM London
WTM London

IBTM WORLD BARCELONA 2022

Sharing with you our travel agency ‘Golden Palms Trip’ DMC MARRAKECH Moments at IBTM 2022 Barcelona where we had the chance to connect again with our partners from MICE industry worldwide especially UK and US Market, we signed new contractswith our representation offices worldwideand independent clients, destination management companies who were interested by the destination Marrakesh and Morocco to hosts their Mice and travel experiences.

IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022
IBTM 2022

Marrakech International Film Festival 2022

As a line production company based at Marrakech; our film production house ‘Golden Palms Films’ had the pleasure to reunite with our partners and friends from the Hollywood and global cinematography industry after two years; thanks to one of the most prestigious events that Marrakech have been privileged to host for the last 19 years; the exquisite: MARRAKECH INTERNATIONAL FILM FESTIVAL,
Congratulations to all the winners and a big thank you to The Foundation of the Marrakech International Film Festival for their continuous support to cinematic creation, promotion & distribution in the Kingdom of Morocco and around the world.

Marrakech International Film Festival
Marrakech International Film Festival
Marrakech International Film Festival
Marrakech International Film Festival
Marrakech International Film Festival
Marrakech International Film Festival

UPCOMING 2026 EVENTS IN MARRAKECH & MOROCCO


GITEX AFRICA, 7-9 April 2026 – Marrakech, Morocco


For side event activities : Hotel reservation, Hospitality services, excursions, airport transfers / VIP salon Fast track and restaurants booking
please email us at :
contact@goldenpalmsgroup.com
 Call : 00212661226633

Email Us

THEY TRUST US

« I worked with Mr. Akaaboune, Managing Director of Golden Palms Group, on a large complicated meeting we were holding in Marrakesh. Mr. Akaaboune was the most responsive and professional meeting planner I have worked with. Everything I requested was handled quickly and efficiently. Mr. Akaaboune and his team made our participants all feel like VIP's. He handled last minute changes immediately, without complaint. Working with Golden Palms Group alleviated the stress and frustration of holding a large meeting. If you are looking for a company that can handle every last detail of your meeting then contact Mr. Akaaboune. I will certainly partner with him the next time I hold a meeting in Morocco! ».

American Bar Association - Washington

« I have the pleasure to confirm that Mr Reda Akaaboune worked as a local Event Manager for EBRD, in the period 21-24 April 2013. He played a key role in the organization of AfDB & EBRD North Africa and SEMED Regional Public Procurement Conference in Marrakesh, Morocco, that took place on 22–23 of April 2013. During his assignment Mr Akaaboune worked with commitment, proving his very good experience in the organization of events and good knowledge in the field. He is a hardworking person who always fulfils the targets correctly and on time. He is also a good team player and likes to work with other people, always friendly and helpful. Mr Reda Akaaboune is courageous, open to new challenges. He has the ability to work under pressure and he is good in handling stress situations, where one has to act quickly and calmly. I worked with Mr Reda Akaaboune and I was able to observe his work and his behaviour in different situations. I am delighted to recommend Mr Reda Akaaboune and I am sure his skills, qualifications and experience will be helpful to everyone. ».

EBRD – London

“The Golden palms group team was amazing for our investor group in Marrakech, they were organized and dependable. I would highly recommend working with them.”

Frontier Bridge

« Ketchum employed Golden Palms as the production agency for a Wella Professionals Global Media Event that took place in Marrakech. The event was hugely successful and Ketchum were more than satisfied with the services provided by Golden Palms.
Reda Akaaboune provided services from the planning stages, thorough event execution and assisted with post event tasks. The entire production process lasted 3 months and services included the following:
- Venue sourcing - Third party supplier sourcing (photographer, videographer, hosts) - Production build (a pop-up salon was built in the spa of the hotel venue) - Catering and evening event production - Entertainment sourcing - Transport coordination
In addition, I was very grateful for Reda Akaaboune’s personal attention and counsel on the ground. His approach to problem solving was exceptional, when a confirmed venue unfortunately experienced a fire days before our event, Reda was able to source an alternative venue at no extra cost to us. Reda Akaaboune was an exceptional partner to Ketchum and I was constantly impressed by his ability to deliver.
Ketchum plan and organise media events all around the world and I have yet to meet an Event Director as skilled as Reda Akaaboune. ».

Ketchum – London / WellaPartner, Aspiro. Bratislava, Slovak Republic.

« When working with Reda and Golden Palm Events in Marrakech you are in professional hands where you feel very secure, all the way. There is so much passion from his whole team combined with a strong driving force to deliver excellence to the end-result. I can't wait to find another project that we can work on together! ».

TEDx - Marrakesh

« SERVICES RELATED TO EUROPEAN BANK OF RECONSTRUCTION AND DEVELOPMENT EVENT: Public Procurement Reform Workshop that took place at the Arab Republic of Egypt, Ministry of Finance, Cairo, on the 3rd February 2016. To whom this may concern, I would like to thank Golden Palms Events for the services provided for the EBRD event that took place in Cairo (hotel and logistics: audiovisual, videoconferencing, production equipment and assistance, transportation, external dinner venue). All the services were completed satisfactorily. ».

Aspiro - EBRD

« Nous soussignés, Bayer Santé Familiale, France, attestons par la présente que la Société Golden Palms Events, a exécuté les prestations relatives à notre Séminaire Force de vente des équipes Algérie et France.
Ces prestations ont porté sur la prise en charge totale du groupe au Séminaire (hébergèrent, réunions, transport, sorties ! Restauration, team Building ... etc.) L'évènement s'est déroulé dans de bonnes conditions et à notre entière satisfaction.
La Société Golden Palms Events a fait preuve de flexibilité, efficacité et de rigueur. Leur prestation a été un facteur majeur dans le succès de notre Séminaire au Maroc.
Nous ne pouvons que recommander en toute confiance la Société Golden Palms Events en tant que prestataire compètent et fiable, et expert de par leur domaine. ».

BAYER Healthcare

« L’Association internationale des services du Trésor (AIST) a tenu un séminaire international à Marrakech, sur le thème de « l’audit et le contrôle internes ». Je tiens à vous exprimer notre très grande satisfaction quant aux prestations techniques qui vous ont été demandées à cette occasion, et à la disponibilité et au professionnalisme de vos équipes. La sonorisation des salles de travail était de très bonne qualité et l’interprétation français-anglais a donné entière satisfaction. Ce sera avec grand plaisir que nous ferons à nouveau appel à vos services lors d’une prochaine manifestation. ».

AIST - L’Association internationale des services du Trésor

« I am now back in my office and want to give you a short information on our trip to Marrakesh. Everything worked out perfectly and we all enjoyed very much our stay. Thank you for the excellent preparation of the tour. Mr. Jalil was so friendly to welcome us in Marrakesh and he took care in a very reliable way. Special thanks to him. With our guide we spent a wonderful time. He really knew everything about the culture and daily live. With his perfect German it was a pleasure to listen to his comments. Thank you and I would be happy to get further trips organized by Golden Palms Events. ».

German - DMC

“I worked with Reda, Managing Director of Golden Palms Group, on an incentive group to Marrakech.
He and his team are the most professional team I have ever worked with. Everything we requested was handled quickly and efficiently. We had some last minute changes and he took care of it, we really felt like VIP's.
If you are looking for a DMC in Marrakech, he is the one!!”

Porta Mundi

« I’m a professional golf course organizer and organizer of golfing events, certify that the company Golden Palm Events has made a significant number of services relating to the organization of my golf courses from 2010 to the present day.
Their commitment and professionalism have enabled me to considerably lighten my workload. Hotel and golf services, transfers, dinners in the various restaurants in the city have always been offered to us at advantageous rates. Their responsiveness and spontaneity were invaluable to me in order to promptly carry out sometimes far-fetched requests from customers.
I would like to recommend the company Golden Palm Events, the services mentioned above took place in excellent condition and to my complete satisfaction. ».

Swiss PGA - Class AA Member - Golf Club Domat Ems

« Le président du congrès international Urgences 2013 de Marrakech, atteste par la présente que la Société Golden Palms Events, a exécuté les prestations relatives à notre congrès international de médecine d’urgence et de catastrophe, et qui a eu lieu à Marrakech, les 21, 22 et 23 février 2013. Ces prestations ont porté sur la prise en charge totale de la partie logistique du congrès (hébergement, transport, transferts, programme social, etc…). L’événement s’est déroulé dans de très bonnes conditions et plus qu’attendues ; tout le comité d’organisation en était très agréablement surpris et particulièrement fier ! La société Golden Palms Events a fait preuve de flexibilité, efficacité et de rigueur. Leur prestation a été un facteur majeur dans le succès de congrès de grande envergure. Je ne peux de ce fait que recommander en toute confiance la Société Golden Palms Events en tant que prestataire compétent et fiable, et expert de par leur domaine. Pour faire et valoir ce que de droit. Cordialement ».

Congrès International Urgences

“Dear Mr. Akaaboune,
I hereby would like to share my sincere appreciation for the support from the Golden Palms Group
during our 55th Annual Meeting in Marrakech, Morocco.
The event was a great successful, followed by a motion of positive responses from our
delegates attendees for our council meeting as well for the evening dinners and outing activities,
namely the spouse program and the group tour.
Remarkably, we have discovered Marrakech in the best way possible in exploring the history,
the culture, culinary and more importantly the incredible hospitality the city has to offer.
The experience for our evening events at the Palais Souleiman and the at the Palm Grove (1001-
night party) were the epic of the event as we were brought to the true art and history of Morocco
and its heritage. The incredible services for the dinner in coordination with the Royal Mansour was
the touch of excellence in your services for this year event.
This year event in Marrakesh will remain for many years to come in our memories, thanks to you and
to the great support from the Golden Palms Group.

Yours sincerely,

FCI Director of Administration & Finance”

FCI The Netherlands

“Throughout my career in the hospitality industry, I've had the opportunity to work with different suppliers around the world. While the majority are "strong" and clearly in the right field, there are times when you can tell suppliers no longer have the passion for what they do.

Nothing could be further from the truth when it comes to Reda Akaaboune. From the moment we partnered together, I could tell that not only did he want all to go well, but he genuinely cared that my team and I were set up for success. He cared that our attendees really did enjoy themselves in his destination, and he cared that everyone was happy, safe and having a memorable time.

Throughout the planning and onsite execution, Reda and I communicated often (a pleasant surprise because despite being an owner, he didn't disappear once the contract was signed) His goals and plans for the future of his company are admirable and strong. He lives the idea of hospitality in all he does and truly is passionate about this field. He understands the idea that if you take care of those on your team, they will take care of those you partner with. His team is dedicated, sharp and nothing short of lovely to work with. A testament to the strong leadership they have.

My experience in this destination was successful in large part to Reda and his company. We are better (both in our roles and as people) having partnered with them. They showed us kindness, commitment and perseverance.
I look forward to working with Reda again - he is a tough act to follow!”

Kraken Digital Asset ExchangeHead of Corporate Travel and Events

“Shout out to Reda Akaaboune! In October of 2023 we teamed up for a 3-hour event with 75 attendees on the sidelines of the World Bank / IMF Annual Meetings in Marrakech. Let me tell you, it was top-notch – from the on-stage program to the buzzing networking reception.

What truly stood out?
1️⃣ Prompt Communication - Reda kept the updates rolling, ensuring we never felt out of the loop.
2️⃣ Clear Recommendations - His advice? Gold. Made our decisions so much easier.
3️⃣ Detail-Oriented - From big plans down to the tiniest of details, Reda had it all under control. Even our last-minute additions were handled with a cool head and a ready solution.
4️⃣ Local Expertise - Organizing in Morocco comes with its unique set of challenges. But Reda, with his deep understanding of the region, tackled everything with transparency and finesse.

Big thanks to Reda and his team at Golden Palms Group. If you're looking for someone who brings excellence to the table, he's your guy. Cheers to many more collaborations!”

Foreign PolicyVP of Events

“Planning an event from abroad is never easy, often stressful, and sometimes complicated. Not for us! We found Event Planner Marrakech and Reda Akaaboune for our company event in Marrakech, Morocco.
Integrated Biometrics (IB) is a US-based company whose specialty is biometric fingerprint devices—not global event planning and management. In March of 2022, IB reached out to Event Planner Marrakech in search of a site to host 150 customers, partners, and competitors in Marrakech. The event was a big investment for our small company; thus, success was crucial.
Reda Akaaboune, owner of Event Planner Marrakech was amazing. Prior to the event, he worked closely with us to relieve our concerns and ensure a success. He found us an exceptional location and worked closely with everyone involved to design a food and drink menu that met our needs and those of our guests. On the evening of the event, he was the first to arrive and the last to leave. He personally ensured everything ran smoothly from temperature of the beer (ice cold) to temperature of the food (searing hot). Reda was courteous, knowledgeable, thorough, and quick to respond to all our questions and concerns. At the end of the night, our customers were delighted, our partners were impressed, and our competitors were jealous.
Integrated Biometrics, and I personally, highly recommend contacting him for your event needs.”

Executive Vice President, at Integrated Biometrics

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